The same applies to the Global Anime Ecosystem. Even though independent creators have enough talent and creativity, they often lack funds, hence our Incubation strategy. The Anime market system is pretty unfair - most of the money made from sales goes to publishers, digital distribution platforms, and marketing. And, in case the content developers are in need of funding for their next project, they will be obliged to give away their equity, commit to a single publishing platform, or in some cases even sign off their intellectual property, diminishing their earning potential.