The number of gamers in the world exceeds 2 billion. This number is higher than the population of China today. The competitions in game industry gain almost the same status as traditional sport contests. The winner’s awards reach 25 billions of dollars and the internet audience who watches it online is more than hundred or thousands of users.

As for the game sales, the majority of forthcoming games have an immense circulation from the very beginning. For instance, Call of Duty : Black Ops 2 earned more than $500 million in a release day (The release date was at the end of 2012.) In two weeks, game sales reached a billion dollars. This scenario is specific for game industry. Comparing to the film industry where none of the movies ever reach this high profit within this short timeline. Avatar by James Cameron needed two more days comparing to Call of Duty to reach the same revenue.

NFTs (non-fungible tokens) are a relatively new type of digital asset that are a popular topic of conversation in the blockchain world today. Unlike fungible tokens, like bitcoin and ethereum, where one token is indistinguishable from another, NFTs are designed to represent ownership of a digital asset that is unique and scarce.

With the overall popularity of video games and the idea that NFTs could replace the in-game virtual items, many video game developers started to look at this new opportunity to attract game players around the idea of real ownership of their virtual assets. Furthermore, as a reaction to the trending market, many protocol chains dedicated hundreds of millions of dollars of investment to NFTs and video games.

NFTs in blockchain games are not yet an extensive ecosystem in terms of trading volume. However, there is significant interest and investment to create the next video game hit that uses blockchain technology. Entire player-driven economies can be created and facilitated via NFTs and the possibilities are expansive.

The same applies to the Global Anime Ecosystem. Even though independent creators have enough talent and creativity, they often lack funds, hence our Incubation strategy. The Anime market system is pretty unfair - most of the money made from sales goes to publishers, digital distribution platforms, and marketing. And, in case the content developers are in need of funding for their next project, they will be obliged to give away their equity, commit to a single publishing platform, or in some cases even sign off their intellectual property, diminishing their earning potential.

In a nutshell, the current situation is as follows. The market for digital goods is large and growing fast. Video games are already north of a $140 billion market, Anime $23.56 billion and tokenized consumer products are a $1.8 trillion market and growing. Indie game development is booming as a result of an apparent creative drain in major studios. Therefore, it’s safe to say that a number of key industry trends are converging to make the development of a breakthrough game crowdfunding platform possible.

What is Arata?

Blockchain Gaming. Arata is a blockchain-based Gaming Platform that reward fans and gamers for their time and passion in playing our Games. Gamers participate to Win Battles, Complete daily missions and events, participate in weekly tournaments and trade Game NFTs to earn ARATA Tokens. Arata Protocol uses cutting edge technology called Blockchain to reward players for their engagements.

Video Streaming (OTT). Arata will host the biggest anime content library. Users will be able to stream anime, explore manga, collect rare items, generate value for NFTs, interact with the anime community and create content. The ever growing anime community will be served with the best in class content and UI/UX. Games, events and competitions developed and hosted by Arata is awaited by the community.

Anime Creators Incubation. Arata also serves as an Incubator and crowdfunding platform that helps independent Anime content developers to fundraise for their next project. Arata's mission is to provide Anime Content developers with a new option to fund their ideas - by pre-selling their Anime assets in the form of NFTs. Similar to Kickstarter’s proven business model, funding on Arata is all-or-nothing. No one will be charged for a pledge towards a project unless it reaches its funding goal.

NFT marketplace. Furthermore, Arata provides a marketplace to trade digital assets from successfully launched games. Giving the NFTs owners as much agency as possible and the ability to sell and realize real-world value from their holdings is essential for the NFT ecosystem to thrive.

Game Gear marketplace. Arata would host a Game Gear Marketplace where Gamers can auction and sell their collections, games and accessories. The Transaction would be powered by the Arata Token.

Native token. Arata's ecosystem is supported by its own native token ‘ARATA Coin’ (ARATA). ARATA Coin tokens will be used to buy and sell NFT’s in the Game Gear and NFTs marketplace. Community and sharing ecosystem. Arata offers Anime creators and digital creators incubation and the opportunity to build direct relationships with their buyers. Furthermore, Arata comes with two referral programs. One program rewards you for bringing new users to the platform, the other one pays you for promoting Contents sold on our OTT platform and marketplace.

Specifically, Arata will:

  • Introduce new revenue streams for gamers and anime fans alike.

  • Provide developers with advantageous funding opportunities. Anime Creators will be able to fundraise during Incubation while retaining full equity and IP.

  • Establish an adaptive and rich Token-Based Economy. Powering referral bonuses, digital goods, rewards programs, and more.

  • Provide effective marketing tools by giving digital and Anime creators access and exposure to the Arata community.

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