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Market overview

Gamer population and global spend on constant rise

Nearly one in three people on earth are now playing video games. That’s 2.1 billion individuals playing at least once a month. The average profile of a PC gamer is a 35-year-old who has been playing for 13 years and has strong purchasing power.
The global gaming market was valued at USD 162.32 billion in 2020 and is expected to reach a value of USD 295.63 billion by 2026, registering a CAGR of 10.5% over the forecast period (2021 – 2026). *Source: Mordor Intelligence, 2020
The global anime market size was valued at USD 23.56 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.5% over the forecast period.
The market has been gaining significant traction in line with the growing popularity of anime content across the globe. Animators, developers, publishers, artists, and other creative agencies have been playing a vital role in substantial value generation for the market. Anime content is typically distributed via television, OTT streaming platforms, social media, comics (manga), among others. The market has been consistent across all the platforms it is distributed.
The rising popularity and sales of Japanese anime content in other parts of the world are expected to drive the growth of the market over the forecast period. Subsequently, overseas sales are expected to contribute to greater revenue generation in the market.

Global ad revenue is growing

Gamers and Anime Fans represent a highly valuable demographic that has always been hard to reach - mostly because they have abandoned traditional media. Word-of-mouth, YouTubers, live streamers, and other new channels are how most of these customers make their purchase decisions.

NFTs are making waves worldwide

The NFT explosion is one of the most talked about events for crypto in 2021, with sales from several platforms breaking records on a weekly basis. NFTs collectively had their best month ever in February 2021, according to a report by DApp statistics trackers at DappRadar. Sales volume from the top three platforms grew to $342 million in February, up almost 400% from the $71 million recorded the month before.
Even though NFT’s relative simplicity and low barrier to entry will encourage widespread adoption of cryptocurrency, ultimately few NFTs in comparison will hold and have value moving forward. However, being a part of an in-game ecosystem will dramatically improve the value of such assets.


There are more than a few projects in the market, either focused on building a platform and NFT marketplace or developing blockchain-based games.
However, because of the relative novelty of the NFT technology, and our innovative approach of blending the concept of Anime Contents and Incubation, currently there are no direct competitors for Arata.