Problems targeted

Problems for Content Creators

The Anime and game market system is pretty unfair - most of the money made from sales goes to publishers, digital distribution platforms, and marketing. And, in case the Anime content developers are in need of funding for their next project, they will be obliged to give away their equity, commit to a single publishing platform, or in some cases even sign off their intellectual property, diminishing their earning potential.

Arata's mission is to provide Anime Content developers with a new option to fund their ideas - by pre-selling their Anime assets in the form of NFTs. NFTs are undoubtedly the most exciting evolution for digital goods because it benefits from the digital scarcity that the blockchain brings along with proof of ownership and origin. Adding a fungible token model with an Bep-20 on top of an NFT collection is the perfect tool for composability enhancements and to commoditize some aspects of the NFT.

With an undoubtedly rising popularity and adoption of cryptocurrency, and in particular, NFTs, Arata will bring a tested model of funding to the creative industry. In turn, providing creatives with the solution to find the funds and ensure the successful execution of their idea.

Problems for NFT buyers

Buyers of NFTs should be aware that generally there is no limit on the supply. The vast majority of purchased NFT’s are going to be worthless in the future. However, that mostly applies to visual art pieces, such as digital paintings. However, being a part of an in-game and Anime ecosystem will dramatically improve the long-term value and yield of such assets.